“The Happiest Place on Earth”. Right off the bat, even if you don’t recognize what place I’m talking about, you’re automatically intrigued to visit this so-called “happy place”. Whether you’ve personally visited yourself or you see the constant advertisements playing during commercial breaks, you would recognize this slogan being attached to Disneyland. For all of the kids watching TV or YouTube, they often stare wide-eyed in excitement at the montage shown of kids on rollercoasters with mickey-shaped balloons and hats that resemble Disney characters. For younger kids who don’t truly understand the concept of money, of course they are enticed to want to visit Disneyland. They have fun rides with the possibility of meeting your favorite Disney characters. To some, that truly is the happiest place imaginable. For kids or for even adults reliving their childhood dreams, Disneyland is no doubt a fun place. However, the costs would worry some parents or adults trying to go. What is “the happiest place” for roller coasters, characters, and food is actually the most disappointing place for people’s wallets. But that doesn’t stop many from visiting this place. For some, the cost is worth enough to see a bright smile light up on their face or their childrens’ faces. This is one thing that Disneyland does really well when advertising; they pay attention to their audience. They cater to kids by showing how much fun other kids are having. They bring up the question if those kids also want to have fun. If they do, go to Disneyland! Their slogan reminds everyone of how happy they are to be there and how much fun they have when they’re immersed in that place. Even as a 17-year-old, watching those commercials still makes me nostalgic and reminiscent of my memories there and makes me want to go back. People from all over the world are so invested in how much joy this theme park could truly bring individuals. They’re invested so much, that Disneyland keeps having full and crowded parks, making them the theme park that makes the most revenue. And they’ve even expanded this, by making Disneyland’s all over the world. So whether you’re in California or Florida, or maybe you’re out of the country in Paris or Tokyo, there are still theme parks that you could visit throughout the world. And additionally, each theme park has its own individual taste, making Disney lovers want to travel the world to see what other parks have to offer. One of the main issues that was brought up a little earlier was the money aspect. However, Disney’s advertisement team tries to lighten this up as they include “deals” in the commercials to make everyone watching think they are saving a lot of money. And to some, saving as much money as possible, truly does make it a happy place. Then comes constraints and people who aren’t fond of Disneyland or the Disney company in general. Even with people who don’t want to go, there’s still many people who are tempted to visit a place of joy and fun. I mean after all, who doesn’t want to be happy? If you do, then you’re one of the millions or billions that will visit “The Happiest Place on Earth”.
I agree with you, seeing commercials for Disney World I definitely feel nostalgic for the times I went their as a childhood and for childhood in general. That longing for childhood and the carefree happiness is what they are capitalizing off of and trying to persuade you with. Disney itself as become a commonplace for happiness and joy because that it what most people associate it with, and I really like the way you described and explained this.
I have been to Disney World twice in my life. Once when I was four and again when I turned seven. I do not remember anything from my first visit, but I can remember basic details from when I was older. I feel bad for making my parents spend money on a vacation I can not remember. Disney Park is expensive, and then there is the food and the plane ticket to get there! The crowded, sweaty lines were worth it; it was a great experience. I want to revisit it so my children can experience the “magic,” but I need a steady job first!!!
If you ever read up on how intense of a production a day at Disney is you’ll know exactly how correct you are. They really put in a lot of work to be seen as the “happiest place on earth.” Everything down to the actors for the characters having to refer to themselves as “a friend of […]” reinforces the charade Disney puts on to make people associate the brand with magic and joy so that they’ll want to spend money there.