Tag Archives: general audience

Understanding the General Audience: Communicating Science to the Public

If you were asked what audience-centered writing is, would you be able to say? Last week 32 upper-level meteorology students responded to a survey in which they were asked if they could define this term, and the majority (76 percent)… Continue reading

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Scientific Illiteracy: Bridges Needed

Who is your favorite science author? Better yet, can you think of any? We don’t know a lot of science authors because many scientists are unable to communicate effectively. By now, it is clear that communication barriers between scientists… Continue reading

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