Brazil is located in South America and is the fifth largest country in the world. Brazil is considered to have many state of the art industries, which include mining, manufacturing, agriculture and service which includes banking. “Brazil has a long history of international banking, as the Portuguese royal court once moved there and established stock exchanges and Brazil’s first international bank in the early 1800s. “ (PSU, Lesson 8, 2014) In terms of technology, Brazil is advanced with a very good infrastructure for communications.
It can be very difficult to do business in Brazil because of economic reservations that involve inflation, exchange of currency as well as interest rates. The country does offer vast economic opportunities that make working in Brazil rather pleasant and electrifying. “Brazil’s diverse economy produces everything from automobiles and airplanes to shoes and orange juice.” (Moran, Harris & Moran, p. 303)
Communicating in Brazil can be as difficult as communicating in any other country, if one is not prepared for the culture. “One of the biggest mistakes that can be made is to consider Brazil to be just another country in Latin America, and to assume that what works in Chile or Mexico or Panama will also work in Brazil.” (Moran, Harris & Moran, p. 303) Therefore, it is important to research Brazil and its cultural differences prior to visiting or doing business with them. A simple greeting or saying goodbye should always be done, however it is considered impersonal to simply say hi/bye everyone.
In order to help support their families, most woman need to work outside the home. While it is rare to see a woman in the role of a president in a large corporation, there are many women in upper management positions. “Women also are serving at the national level of government as cabinet and Supreme Court members.” (Moran, Harris & Moran, p. 310) It is not uncommon to also see a woman in the position of city mayor or governor of a state. Who is not to say that with women in these roles that there won’t be a woman serving as president of a large corporation?
Moran, R. T., Harris, P. R., Moran, S.V. (2011) Managing Cultural Differences Leadership Skills and Strategies for Working in a Global World. Oxford: Routledge.
Pennsylvania State University, (2014) OLEAD 497B: Leadership in a Global Context: Lesson Eight: South America: Focus on Brazil. Retrieved at https://cms/psu.edu