Communication in business has become more and more important as business has become more and more global. It is no longer the old way of just doing it the way it has always been done because that is the way we do it. There are many more factors that have now come into play due to the new people, backgrounds, and traditions that have come into the business world.
As business as expanded more globally both internationally and domestically, there are more communication factors that have be taken into account. Samovar and Porter identified a number of factors that contribute to the type of communication we not only give, but receive. These factors include attitudes, stereotypes, social organizations, thought patterns, roles, language, space, and time sense. All of these factor into how communication is given to an individual. There are some dealing that are expressed totally to one person, but to another are only on a need to know basis,.
The problem a lot of people run into is that they can not take back what they say. Due to the many different backgrounds people have now, what you say may be taken to mean something totally different. This is where researching who you are going to be meeting with becomes key. Knowing how their culture and communication works is extremely necessary. Where I lived in Germany they had a very open and joking nature. They used a lot of profanity sometimes when they talked. This was in direct contrast to when you would go to other parts of Germany where this was frowned upon.
The more we try and increase our businesses world wide, the more important communication is going to be. Learning the different ways of communicating with people of all cultures and nationalities is going to be crucial. The last thing you want to do is lose a business deal because you did something that is perfectly normal here in the United States, but was very disrespectful in another country.
Moran, R., & Harris , P. (2011). Managing cultural differences global leadership strategies for cross-cultural business success (8th ed.). Burlington, MA: Butterworth-Heinemann.