When I first looked into investing in the stock market, I looked for companies that I read would have great upside as well as CEO’s that would continue to push the envelope allowing the company to grow. One company that kept coming across my screen was Amazon and the untapped potential it carried. It has been seen as monopolizer, destroyer of small businesses, and a flat out overworking company. These are labels that people affected by their success point out. In this post I’ll look to focus on Jeff Bezos leadership as well as his communication to his company.
One article I found published by Yousuf Rafi outlines 10 leadership tactics that Jeff Bezos uses to run his company successfully. This includes giving his employees independence in their daily tasks. The reasoning steamed from giving room to think and innovate. Jeff Bezos also likes to communicate with his whole company by providing visions that the workers can relate and be a part of. He sets out a lofty goal of being the most consumer centric as well as stating customers are the top priority.
Jeff Bezos stresses how failure is a part of leadership. Learning from mistakes is what makes a great leader. He goes on to point out the importance of being patient whether that involves a business model or the leadership plan you’ve set before yourself. A leader must trust in the steps they wish to follow. He see’s how setting a lofty goal of Amazon is a great bar but he was extremely lucky how things turned out.
Finally he stresses being short & specific with communication. Communication is vital to how Amazon came to be. He gives a statement on how people reading memos or power points can become disinterested with length. “Full Sentences are harder to write. They have verbs. The paragraphs have topic sentences. There is no way to write a six page narratively structured memo and not have clear thinking.” (Bezos) He looks to continue this leadership as Amazon continues to grow.
Rafi, Yousuf. “10 Leadership Lessons from the Dotcom Mogul Himself: Jeff Bezos TaskQue.” TaskQue, 14 May 2019,