Using the Comparison of Cultural Dimensions for Russia, Easter, Europe and Asia, table 13.1 retrieved from the Canvas learning management system from Penn State University we see that Russia’s numbers are closely related to those of Eastern Europe except for Power Distance which is closer to Asia.
With these comparisons we can see that the genetics of those in Russia are closer to Eastern Europe, this also includes geography in which individuals have traveled throughout the history on Russia development. The historical and political factors in Russia also fall inline with Eastern Europe over Asia throughout the development of Russia.
Someone doing a business would want to use cultural influences from Eastern Europe over Asia, while conducting business in Russia.
Canvas learning management system. (n.d.). Retrieved April 15, 2018, from https://psu.instructure.com/courses/1916378/modules/items/23640603