In the Philippines, the culture is very rich and dates back many years. The prehistoric evidence of humans living in the Philippines goes back over 20,000 years (Moran, Harris & Moran, 2011). In order to be successful while conducting business in the Philippines, one must understand their cultural differences just as in any other culture. For American leaders it is good to know that aside from their national language of Filipino, English is also used (Moran, Harris & Moran, 2011).
When working with a Filipino person, one must be very cautious not to insult them. An insult can occur from simply criticizing or making fun of them at their expense. An insult can be taken very seriously. The reason for this is because when a Filipino is insulted in front of others they will be shamed. Shame is the feeling of guilt or humiliation that is taught to Filipinos when they are just kids (Moran, Harris & Moran, 2011).
In the Filipino culture shame is a very serious thing. When one is shamed for their actions, they are also shaming their family. This results in Filipinos not taking risks that can result in failure in order to protect their family from Shame. Although shame is not something you want to bring upon yourself, it is also important to understand and have the ability to feel shame. Being unable to feel shame is one of the biggest insult somebody can tell another (Moran, Harris & Moran, 2011).
Moran, R. T., Harris, P. R., & Moran, S. V. (2011). Chapter 12 Doing Business with Asians and Australians. Managing cultural differences: Global leadership strategies for cross-cultural business success (8th ed.) (p. 365-371). Oxford, UK: Elsevier Inc.