Category Archives: Social Media

A Social Media Beginning

By BRIDGET GRECO

When I was chosen for the Center for Global Studies Social Media Internship I was extremely excited and anxious to begin. I discussed with my supervisor, Sarah, about the opportunities I saw within the Center’s social media presence. It took a couple weeks to get in the groove of things, but we finally hit the nail on the head concerning when and where to post content for upcoming events. Deciding exactly when to post is very challenging because there are certain days that are most effective for each social media outlet. The social media outlets I am primarily focusing on are Facebook, Twitter, Instagram, Flickr, and also planning to incorporate the presence of a program called SlideShare. It has been a challenge, but I already see a change in the amount of people reached on our Facebook page. We also decided together that we would start using specific hashtags for each event, depending on the type of event, so there is consistency throughout our posts.

The social media outlets I am primarily focusing on are Facebook, Twitter, Instagram, Flickr, and also planning to incorporate the presence of a program called SlideShare. It has been a challenge, but I already see a change in the amount of people reached on our Facebook page. We also decided together that we would start using specific hashtags for each event, depending on the type of event, so there is consistency throughout our posts.

The overall goal this semester is to increase our presence on social media, which I believe is achievable by making simple improvements recognizable to the public. By using Instagram as a storyboard of events during our World Stories Alive on Saturday mornings, we are able to share experiences with the public simply through photos. Posting on Facebook and Twitter the weekend before for events during the week AND posting the day of events, we are pushing our content to the public and reminding them precisely what CGS has to offer. For example, I plan to post on Sunday for Monday’s Comparative Literature Luncheon Series to remind the public not to miss out on that upcoming event. Lastly, increasing the Center’s presence on social media this semester is not only providing the public with more interaction, but with more content. It’s a learning experience that I hope to use in the “real world” after my graduation in May 2015.