Like my previous blog post for companies to remain competitive they not only need to invest in low code platforms. They also need to provide their employees avenue to express their creativity. One of the ways companies can help bring new ideas to the fore is by implementing a center of innovation and investing in a dedicated team of cross functional members who can work independently and also invite employees to join from a larger pool. In the Forrester article by Schooley and Cameron, they list three main points on how to nurture creativity:
- Trust
- Acceptance of failure
- Open communication
For companies to foster a culture of creativity they must adhere to the three points listed above.
In a different article by Gartner published 11 years ago, author Jackie Fenn encourages companies to establish a formal discipline. Along with making it easy for everyone to contribute ideas outside of their immediate work. Thematically this article is very similar to the one mentioned above from Forrester. In essence companies need to overcome their hesitance and accept the ebbs and flows of such an organization in order to innovate. Many times, companies take this initiative as a first step but as they yield no results, they tend to fall in what Gartner calls trough of disillusionment.
The idea is to build solid change management around the innovation factory and not lose hope and stay the course. I have experienced this trough of disillusionment in my own professional experience. I strongly believe that companies need to invest back in their employees by cross training them. This would allow them to adapt to emerging and influential technologies with far better success rate than when they do without any investment in their employees.