While browsing the internet, I came across two articles on Linkedin that pertain to this week’s readings. I always love reading good opinion pieces as I’m just naturally curious bout what other people think and the different perspectives they have.
The first article, Halt the Hype! Say less, sell more written by Steve Leavitt, discussing how hype affects the IT industry. I don’t have any first hand experience with perpetuating the hype but I can see where he is coming from. The health and fitness industry definitely perpetuates the hype which makes it so difficult for the average person to know what’s right and what’s wrong. If I end up listening to all that hype, I will be eating 2 olives and a cracker everyday just to be healthy and fit. Steve offers technology companies some advice by advising that they copy the food or toothpaste industry’s methods in that instead of going for the extreme just do a little less. I can see how that relates to the digital disruption or digital transformation phase we are currently. Instead of new companies now claiming that with their service they can turn into Facebook, they should position their service to be more realistic. #haltthehype
The second article, The 10 Commandments of Digital Transformation written by Jaspreet Bindra, piggy backs off of a Gartner article and gives us the top ten commandments when embarking on a digital transformation journey. I won’t list all of the commandments here but the main one that jumped out to me was commandment 3: Think the Customer Journey. I can see how companies would get so excited about starting a digital transformation that they completely disregard the end user throughout the process change. Assumptions are made that no matter what they company changes that the end user will love it and will be onboard. Investing in a transformation that will also be beneficial for the customer is key.
Source:
Bindra, J. (2016, September 7). The 10 Commandments of Digital Transformation. Retrieved August 30, 2017, from https://www.linkedin.com/pulse/10-commandments-digital-transformation-jaspreet-bindra?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_content%3By1QlKnWbRUmOIkXSYxOBrw%3D%3D&licu=urn%3Ali%3Acontrol%3Ad_flagship3_search_srp_content-object
Leavitt, S. (2017, August 28). Halt the Hype! Say less, sell more. Retrieved August 30, 2017, from https://www.linkedin.com/pulse/halt-hype-say-less-sell-more-steve-leavitt?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_content%3By1QlKnWbRUmOIkXSYxOBrw%3D%3D&licu=urn%3Ali%3Acontrol%3Ad_flagship3_search_srp_content-object