To me, innovation is just like success. Its one of those things that you know you want or need but you don’t know exactly how to get there.
What are the steps?
What is the best way to go about it?
How do you get from point A to point Z?
In Carol Rozwell and Kathy Harris’s article, Five Myths of Innovation, 2010 Update, they discuss the most common myths in business surrounding how companies can reach successful innovation. I found two of the myths to be rather interesting because I actually believed them.
“The more ideas we generate the better”
I mean, that makes sense right? The more you brainstorm and the more ideas you generate the more options you have to choose from and the more options you have to work with. While Rozwell and Harris agree that the myth is partially true, they emphasize the need for focus when it comes to idea generation. Idea generation should be focused in on a particular business problem that needs to be addressed. Additionally, once ideas have been generated there needs to be an organized idea management system that can keep the ideas focused, recognize those who submit ideas, and implement the ideas that the business will be moving forward with.
“We have lots of smart people, so innovating will be no problem”
Again, this makes a ton of sense but I guess it is a little naive to think that the smart people would even want to participate. You can’t force anyone to do anything. Roswell and Harris note that while smart people are good to have on an innovation team, not all smart people are the right fit for the team. One key to innovating is assembling a diverse team that is coherent and consists of team members that have complimentary styles of creating and working. The combined skill set of these smart people must result in the ability to “create, adapt, connect, realize, act, and drive innovation”.
Source:
Rozwell, C., & Harris, K. (2010, February 12). Five Myths of Innovation, 2010 Update. Retrieved November 11, 2017, from https://www.gartner.com/doc/1300613/myths-innovation–update