Mayhem and good hands. Two things that usually never go together yet are perfect objects to describe the necessity of insurance: people need protection from mayhem; therefore they rely on good hands to protect them. Nearly every American will purchase an insurance plan in their lifetime, whether it is for their car, house, or some […]

I. Introduction Imagine yourself glaring outside of your window at gloomy gray clouds during a thunderstorm. Suddenly you become anxious at the sight of trees blowing frantically in the wind and decide to hide until the storm passes. The next morning you wake up to absolute mayhem. There are tree branches in your leaving room, […]

“The fact is” there is always going to be a need for insurance. Fortunately for companies like Allstate, groups such as homeowners and car owners are always in need of insurance. This constant need allows for a large time slot of persuasion, or rather a great opportunity for kairos. Allstate insurance profits off kairos immensely. […]

“Are you in good hands?” Most likely you read that in the exact voice of the actor who asked you this question in an Allstate Insurance commercial. Within this commercial, we can see cars rolling across the screen and scenes of everyday life. Most scenes depict everyday life such as a group of joggers in […]