Nolan’s cheddar cheese / mouse advertisement: elevator pitch
The advertisement starts with a normal mouse looking for a snack when he finds the cheese and the mousetrap “kills” him, or that’s what the author is trying to make people think. Then he wakes up and becomes strong enough to lift weights.
There are a lot of strategies used by the company to persuade people to buy the cheese. For example, the music they used, at first it was a calm and gentle song, but then they presented the mouse working out with a particular famous song, the eye of the tiger, which people can relate to as victory and power, so the next time individuals buy cheese they can remember the well-known song and relate it to Nolan’s cheese.
The ad also shows the lens of trust, which includes pathos. When presenting a cute mouse as being a victim of animal cruelty when the mousetrap “kills” him, the author appeals to the audience’s emotions, specifically sympathy and pity. Then when he resuscitates and starts lifting the mousetrap it appeals to humor. This is presented so that people can understand the idea that Nolan’s cheese has a strong cheese flavor, not that it will make people strong, also there is no logic in the video because no mouse can lift the mousetraps or be stronger just by eating cheese, but that is what makes the ridiculously funny and at the end successful in its main purpose, which is entertaining people and persuade them to buy their cheese.
Thank you.
7 Comments
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Crystal
I like the lens that you used to analysis this artifact. I think that in the introduction, you need something that is more attention grabbing. The beginning doest feel like an elevator pitch, it read more as the beginning to an analytical paper.
Annalise Chang
Your rhetorical analysis was strong on your spoken topic. I liked how you brought in multiple lenses to analyze the advertisement.
JP
I thought your topic was really interesting. I see advertisements all the time promoting the idea of hard work paying off and it has become really engrained in the companies values and how they sell their merchandise.
Jess Feeley
You did a really good job on your delivery and staying on pace even with the distracting background noise. You showed a strong understanding of the material and maintained really good eye contact with audience throughout the speech.
Crystal
Your tone and delivery were very good, they showed that you were confident in what you were saying. I also think that your artifact is very interesting and your analysis was very informative
mss6232
I love your tone and your topic was very interesting. You were strong and confident with your delivery. The way you talked about it really grabbed the audience attention
mss6232
You did a great job I loved the way you presented the topic and how focused you were while talking about it. I really liked it