intro to rhetorical analysis essay

introduction:

“Want it all”, 3 words with a powerful and unforgettable message. We all know how much effort Nike puts in its marketing to create awesome advertisement videos, one of these projects was the “Want it all” video. The main message Nike wanted to communicate in this project is that perseverance and ambition are key to success. The advertisement starts with a little kid watching older boys playing basketball, as the video goes on he starts imagining what his future life could be as a professional basketball player if he continues his hard work, and follows his dreams. Nike’s main strategy is relying on the lens of trust, which includes ethos, pathos, and logos, to get to the audience and persuade them to buy more of their products. A similar idea is reflected in Adidas’s “break free” advertisement, which shows an old man trying to escape from what looks like an asylum, he wants to be free and is capable of doing it while using Adidas shoes. The author of this video uses visual rhetoric to create a reaction from the audience, it provokes positive emotion and gives value to the product.

 

Speech outline:

analyzing rhetorical situations of Nikes “Want it all” and Adidas’s “Break free” advertisements

The main message of both: perseverance and ambition are key to success.

Main topics:

~Use of pathos, logos, and ethos in both of the ads for comparison (similarity)

Ethos: Both use renowned athletes to advertise their products…also they both are known sports companies, they get their credibility by being the authors of the videos.

Pathos: Both use inspirational ideas to appeal to people’s emotions…

Logos: “Perseverance and ambition are key to success.” People can connect to logic in this idea…

~Commonplaces in both ads