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March 2, 2022 by odc1 Leave a Comment

The senior capstone course in the Communications major, this course is an advanced examination of mass communications theory and criticism, with the primary goal of showing how theory drives research, and how research helps us understand the mass media. The course includes learning trough lectures, classroom discussions and readings, as well as student explorations trough various writing and research assignments. Students become more aware of media effects and processes as well as social and cultural interactions.

This course examiners the basic concepts and principles of public relations and broadens the understanding of central concepts, including: the role and functions of public relations in an industrialized society; the historical evolution of public relations; the activities of public relations in an industrialized society; the historical evolution of public relations, as well as the ethical and legal responsibilities associated with those activities. (Prerequisite: fourth semester standing)