AR and VR stand for augmented reality and virtual reality, which are new and aspiring technologies for various fields. However, its developing speed is too slow to feel the public use the AR and VR technologies.
There are several industries actively invest and develop the AR and VR.
- Gaming (59%)
- Education (33%)
- Training (27%)
The gaming industry keeps launching new games that are using VR through Play Station and Xbox console gaming devices. Virtual reality is a unique experience to the gamers, and it is attractive. Since the video game industry revenue is around $35.8 billion during 2018, putting investment into the gaming industry is a reasonable choice for the industry. It is easy to approach and enjoy the VR and AR contents. The education industry also uses the VR and AR for education purpose from the lower grade schools. Apple donated iPads to 50,000 students and 4,500 teachers back in 2016 with 114 schools in the U.S and keep their donations to increase and invest the usage of AR and VR content in the education fields. Along with the educational purpose, the VR and AR technologies are used in training purpose. For example, Walmart used Oculus Go, VR available headset, to train its staff members about their new technology, customer service, compliance, and even the skills for middle-management. According to Walmart, using the VR technology to the training sessions improved their staff members’ score 10 to 15%. Not only the VR and AR technologies are used in commercial industries, but also medical fields. A particular research project at Imperial College Healthcare Trust in London used Microsoft’s mixed-reality device to train the doctors about plastic surgery.
It is still an initial step of the VR and AR technology development progress, but applicable industries are broader than most of the general people expecting.
Ref.
Ranger, S. (2019, October 2). The strange future of AR and VR: Tentacles and time travel to digital doctors. Retrieved from https://www.zdnet.com/article/a-look-into-the-future-of-ar-and-vr-for-business-and-pleasure-from-tentacles-and-time-travellers-to-smart-soldiers-and-digital-doctors/
Rubin, P. (2019, August 5). Want to Know the Real Future of AR/VR? Ask Their Devs. Retrieved from https://www.wired.com/story/future-ar-vr-survey/
Shieber, J. (2019, January 22). Video game revenue tops $43 billion in 2018, an 18% jump from 2017. Retrieved from https://techcrunch.com/2019/01/22/video-game-revenue-tops-43-billion-in-2018-an-18-jump-from-2017/
Zerega, B. (2019, December 4). Apple is donating iPads to 50,000 students and 4,500 teachers. Retrieved from https://venturebeat.com/2016/09/07/apple-is-donating-ipads-to-50000-students-and-4500-teachers/
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