Speech Outline

1.  Introduction (00:45)
   1. You got some spare change?
   2. Context (exigence and audience and constraints of artifact)
      1. The modern governmental policy is what triggered this rise in homelessness and this is the situation this poster seeks to address by advertising to individual members of primarily cites who are more likely to sympathize with the message. That is why the medium of poster is chosen, so as to more closely target those who interact in public spaces such as streets or public transport instead of those of a higher class who tend to rely on cars to get around( even more so on the west coast where these advertisements are more directly targeted)
   3. Mode of analysis/criticism (from Keywords)
      1. Visual analysis
   4. Thesis (main claim regarding your artifact that body builds upon
      1. The poster evokes feelings of domination and humanity to advocate for a change in governmental policy.
   5. Preview main points
      1. Color theory, and evocative visual language
2.  Body (2:30)
   1. a. MP #1
      1.  Link mode of analysis to thesis with a minor claim
         1. The poster plays on strong color usage in order to draw a comparison between the governmental policy that prioritizes the military industrial complex over the needs of the government’s own citizens.
      2.  Evidence that supports your claim building on overall thesis
         1. By using brighter colors to the top of the poster, the viewer’s eye is first drawn to the top of the image and then it slowly traces down, this guides the viewers to first experience the vastness of the military industrial complex and then immediately experience the contrast between the tanks and the tents
   2. MP #2
      1. i. Link mode of analysis to thesis with a minor claim
         1. The visual and written language in the piece amplifies this message by reinforcing and interpreting the main story that the poster itself provides
      2.  Evidence that supports your claim building on overall thesis
         1. The bold and simple messages are placed in order to guide the viewer’s experience of the poster efficiently and thoroughly.
         2. People in tents
      3.  Evidence
         1. The poster follows a very effective formula of pointing out there is a problem with the first sentence
         2. “Change the priorities”
         3. Then it efficiently provides a solution the audience of the poster can follow
3. III. Conclusion (00:45)
   1. a. Restate thesis (main claim)
      1. By reflecting the complex political nature of the housing crisis in the US, the poster makes a cogent argument for a shift in political action
   2. b. Summarize salient points of body (evidence that builds the case for main claim)
      1. Through pairing a brilliant artwork with simple and effective speech, the poster makes an efficient argument.

The answer to ending the modern day housing crisis is not simple, yet many advocates argue that there are effective and obvious steps that may bring the US closer to ending the crisis than many think. One of the largest tools used by modern political activists is the visual language that fills the internet and social media in the modern day. This has led to the creation of many different political posters which are deployed in the continued fight for public support of the unhoused community. Through understanding and comparing two of these posters, a better understanding of the strengths and flaws of the movement can be revealed. The first poster this essay will analyze uses an aggressive visual language to produce a feeling of discomfort that echoes the social discomfort and pain produced by the modern program of sweeping unhoused people. The second poster uses a warped visual focus to create a sense of infinite space that creates a powerful visual contrast between the modern unhoused community and the military industrial complex. The two political posters this essay will analyze advocate for separate policy approaches that when combined lay a groundwork for a cohesive approach to modern housing policy.

I really enjoyed Efies presentation on the medical symbol, I think the way she framed the piece as a contradictory symbol in the modern day was really intriguing. I think her understanding of the audience of the piece was really interesting and the lens of historical analysis that she will use for her essay will be really fruitful although in her initial presentation the exigence she presented was a little weak. I am really interested in her final speech, I think if she can nail down the historical context of her symbol she can really make a fantastic argument that will be really interesting to hear.

Johan did point out that her speech had a contradiction where she needed to talk about the historical origins of the piece rather than the modern interpretations that are relevant in the current day. I think this is going to be Efies biggest challenge to a strong presentation but a little historical research will quickly address this problem. I am really hopeful that I will get to learn about an interesting historical past for a common symbol that I really knew nothing about before today.

The other presentation I wanted to talk about was Amber’s presentation about the war on drugs. I think her artifact is a really compelling element for a successful speech that I am interested to hear about. Her understanding of the topic was really robust and I think she will make a very effective speech when she better nails down her exact audience that the artifact was targeted at. As soon as she does that I believe she will make a speech that captures the entire class.

• Who owns the tents on the sidewalk? It may seem like a simple question but this complicated question of ownership is crucial to understanding the realities and questions that this artifact raises.
• This piece was written as a part of the Western Regional Advocacy Project(WRAP), an organization dedicated to increasing houseless equality through political activism. This specific poster is designed to re-contextualize the rhetorical situation that is normally related to the sweep program.
• This artifact specifically uses striking visuals to challenge the common narrative of the houseless community. I will use the visual lens to analyze this poster. It uses an emotionally potent visual language to force the audience to see the people inside of a tent that are normally seen as dangerous or violent as victims instead. At the same time it challenges the governmental perspective that houseless people are “easy targets” for police intervention through the usage of the spikes coating the tent. This seemingly contradictory visual language describes the catch-22 of living without a roof over your head
• An analysis of this poster through the rhetorical situation that it is placed in will be the most fruitful as it will allow me to closely examine the contradictory nature of houselessness in the modern world. I plan on drawing on different statements that have been made in the political world to structure my arguments and expand the lens I will analyze this poster through.
• Houseless people live in a world of rhetorical and societal violence. It proliferates their lives from the political world where stating that houseless people should be jailed for the crime of being a social inconvenience is seen as a legitimate policy solution to the social world where physical violence and even murder of houseless people is seen as a mild inconvenience. Have you seen this trend in your lives? Do you see any other avenues that would be fruitful for me to pursue in my paper? Thank you.

This artifact was released to the media as a quasi-internal piece of Subaru corporate messaging. This artifact heavily addresses the commonplaces of “happiness”, “sustainability” and “profit” by targeting a consumer desire for sustainability and attempting to find a way to profit off of this desire. The rhetorical situation this artifact was created in response to is a growing sense that the pursuit of consumer “happiness” is tied to a sense of sustainability and environmental responsibility. The growing idea of sustainability shifting from a moral desire that an individual should hold to a societal value or commonplace that can act as a market force is a crucial idea for understanding the relations of happiness and profit that the artifact describes.

The importance of the brand identity associated with this piece of messaging is also crucial in understanding the complete exigence of this written work. Subaru as a brand has always found itself generating profit through marketing to previously unaddressed market niches. For example, Subaru is still to this day known as a “lesbian car” because of its insistence in treating the LGBTQ+ community as a viable market demographic well before many other bands were willing to do the same. This method of producing a profit by shifting a corporate identity with the moral demands of consumers produces an interesting contrast with the majority of the auto market, which has instead elected to market against the growing awareness of the need for ecological sustainability. The mission laid out to address customer happiness by understanding and shifting with consumer desires is viable until a point but there is still an underlying deceit that Subaru must acknowledge, that until profit can directly take carbon emissions out of the air, consumer happiness and Subaru’s corporate profits are opposed to each other at the core.