Shia Labeouf plays off of Nike’s legendary maxim “Just Do It.” The words just do it automatically invoke a feeling of wanting to live in the moment and do what you can while you can. It’s basically the anti-procrastination saying. Labeouf’s shouting creates a sense of urgency that you didn’t even know you had in you. In the longer version of this video, Labeouf seems to be truly going crazy, complete with bodily contortions and more screaming.
The ethos or credibility appeals come from both Nike’s ownership of the “Just Do It” saying as well as Labeouf’s credibility as a well-known famous person. In the longer version of this video, Labeouf seems to be truly going crazy, complete with bodily contortions and more screaming. Because of this and Labeouf’s “downfall” within the past few years, his “credibility” is somewhat tainted.
There are little logical appeals, specifically because you don’t know what he’s encouraging you to do. Where as Nike is at least motivating you to become more active, Labeouf’s inspiration yelling is simply encouraging you to do whatever it is you’ve been holding in the back of your mind secretly craving to do. However, the simple statement that “Yesterday you said tomorrow” is so powerful and holds true in many aspects of people’s lives. That immediately causes you to think about all the different things you have been putting off and pushing to “another day,” making his “argument” very effective.
Emotionally, no one likes being yelled at, so you start to feel like you owe Labeouf something and really want to prove to him that you can do it– whatever “it” is. The “response” this video evokes could be anything you think of, with endless possible responses. Labeouf’s voice is continually getting louder, and his body language makes it seem as though he is not afraid to get into your face. He evokes a slight feeling of fear with his aggressive nature.
This short clip is notably lacking a real cause, and yet, I am somehow inspired! In fact, I was motivated upon watching the video to simply get up and do my RCL blog post! 🙂