Observational learning also known as modeling is a part of the cognitive learning theory. Observational learning is the idea that humans and some animals, can learn by watching. How exactly does it work though? Well firstly, it involves mirror neurons in the brain, which are activated during observational learning and watching others. Mirror neurons are not able to distinguish between watching an action being done and doing the action yourself. This leads us to copy other people. As well, if we see something that someone else is doing and know what it is like, we can share that experience with them and therefore learn from the actions of others by seeing the outcomes. In addition to mirror neurons, there are also 4 elements that are needed to learn from observing. The first element is attention which means that the individual must notice the action. Then the individual must remember the action or experience they witnessed which is the element of memory. The person must be able to do the action, which is the element of imitation and lastly, they must have a desire to do so, which is motivation. Looking at the class example of the Bandura’s Doll Experiment we can see the 4 elements:
- Attention: The children watched and noticed the adults hitting the doll.
- Memory: The children remembered the actions of the adults.
- Imitation: the children were then given the chance to interact with the doll and hit the doll.
- Motivation: the children learned from the adults they were watching so because of this they were motivated to do repeat the action because they did not know if it was wrong or right.
Observational learning has both benefits and negative consequences. According to the Psychology textbook by Josh Wede, one of the benefits is that it allows animals and humans to learn without having to engage in potentially risky behaviour. This can help to increase survival. However, there are also consequences such as the correlation between children who grow up in violent families and be a victim of violence or a violent person later in life.
Observational learning has occurred in my life on many different occasions, one example is through watching my siblings. I have two older brothers and growing up I learned a lot of things by watching them. If they got hurt or if they got in trouble, I for the most part knew not to repeat what they did because I would suffer some sort of consequence. One example is when my brothers and I were much younger my parents did not want us swearing. If my brothers would swear my parents would threaten them with having soap put in their mouth to wash it out. I don’t remember them actually making my brothers “wash out” their mouths but I remember it was enough for me to notice how my brothers would apologize and try not to swear. I also would remember the incident because I would imagine it would be nasty for soap to be in one’s mouth, but also because it caused a strong reaction in my brothers, in the fact they actually listened. So, I quickly learned that there were certain words I was not supposed to use or repeat because seeing my brothers get in trouble and threatened with soap when I was little, left a lasting impression. By middle school no one really cared anymore, but my earlier experience is a good example of how observational learning can play out in everyday learning and life.