How much is your face worth?

When Apple revealed the face ID on the iPhone X, there were people that feared it would be the gateway to society accepting governments and other companies acquiring very personal information. It turns out, they may have been correct in their assumptions.


Apple is sharing the information of people’s facial recognition scans, and while Apple has some privacy contracts in place for app developers, they may not be enough. Whenever you allow an app to have access to the camera, the app also gains access to the TrueDepth camera. This camera creates a wireframe map of your face and can also read out 52 micro movements of your facial features. That is a lot data; the information is enough to create a 3D print of your face.


While Apple claims they protect this data by using iOS and keeping it on the iPhone X only, it is possible that people will exploit and sell this data soon. Even if you don’t mind sharing this information with apps, you should recognize the fact that this is a lot of data, worth a lot of money, that could be given to advertisers, the government, and many others. Just be aware of the significance of this data getting out: it will forever change the definition of privacy.


2 thoughts on “How much is your face worth?

  1. While the advancements that enabled the use of Face Recognition software is something of admiration, the uses of the technology are somewhat alarming. The more I hear about such headlines, the more I believe privacy will soon just be an idea of the past. The digital age has allowed many innovative yet quite invasive technologies to enter into our daily lives. Many times, we don’t have much of a choice in avoiding data-sharing technology in our lives. If you need a new car, you will be hard-pressed to find a car without GPS/navigation capability, computerization, or sensors. Did you need a new cell phone? Good luck finding an attractive, user friendly non-smartphone. Did you use your credit or debit card to pay for that last grocery trip? These are all ways technology touches our lives from day to day. We are slowly becoming members of a very transparent society, whose information is at constant risk for breaching. At what point will security innovations catch up to the latest and greatest inventions? How can we generate more surveillance so companies like Apple can no longer share our personal information?

  2. Facial recognition technology is quite impressive in its ability to read faces, and I think it can be more secure than we think. Privacy is always an issue with technology no matter what advancements are made, but facial recognition can make sure that no one else uses your device. It’s solely meant to protect you from others trying to get into your phone. Now can the government and other companies retrieve your information? Probably, but they most likely already have that information. It’s possible that they could gain new info from you with Face ID, but we should view the feature as more secure than a password.

    There is actually an app, called Yoti, that uses facial recognition to prove your identity. Once the app is downloaded, you have to scan your face and your passport to be able to use it. It works by verifying that your face and your picture ID match. A QR code will be presented at the location for to scan. So far, Yoti is accepted at five nightclubs and bars in Bournemouth. The founding company plans on expanding Yoti’s capabilities by using it in supermarkets. This app is used in England, and it proves that facial recognition is taking over many locations around the world.

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