Tomorrow is one of the best days for those of us with a little bit of mischief in our blood. April fool’s day is infamous for putting people on edge as no one can be trusted, now not even companies can be trusted. Over the last few years, companies have taken advantage of April fool’s for marketing promotions such as, LuLu Lemon who advertised their own fake Amazon Alexa that just said “Ommm”. Another example of this was Taco Bell, which promoted their bell symbol as the liberty bell, they had claimed they had bought it. This type of marketing has skyrocketed in recent years as companies have noticed how effective it is.
This year following the current trends Google just came out with their own promotion for April fools in their app Google maps. They are temporarily adding a game, which is their own take on the old and beloved game “Snakes”. The user can choose from a list of cities from all over the world. Using all different types of transportation vehicles the user passes over the character in the game to pick them up. The goal is to pick up as many as you can before you reach game over. They are keeping the game up for the rest of the week to reach maximum users. Also, if someone does not own a compatible device the game is offered as its own website.
I am a huge fan of any kind of creative promotions that companies come up with. It is so fun to interact with these promotions and I think they are extremely effective. 
Source: https://www.theverge.com/2019/3/31/18289518/google-maps-app-snakes-game-april-fools-day
Google wasn’t the only business this year who came up with an april fools joke to draw attention to their brand. This site outlined a few others from big companies such as Netflix, Spotify, Amazon, and Google. Spotify created a disco playlist as a joke with their DISCOver weekly playlist and Amazon created a joke ad for 3 second audiobooks from Audible for fish to use. Beyond creating an updated snake game, they also created a fake commercial which shared their new fake launch of the “Screen Cleaner.” The screen cleaner would belong to the google “Files” app and act as a windshield for your phone and remove all of the dirt and grime that may accumulate or be spilled on your device.
Although the audible for fish was clearly a joke, the Google screen cleaner was funny to me because I can picture some screen cleaner application like this in the future being a reality. With the internet and technology moving at the rate that it is, I wouldn’t be surprised if something was created along these lines within the next ten to fifteen years.
https://mashable.com/article/april-fools-2019-tech-companies/#FO5_hGN_cPqs