Are Apple Customers Losing Trust?

We all know that apple customers are always buying the newest generations of devices  and are always on the lookout for the most recent launches. Will this still be the case after Apple announces that they were listening to recordings from siri on peoples apple devices? It is very possible that it could break customers trust and result in the loss of long term customers from this privacy issue. Apple tried to fix the situation by stating, “In a blog post Wednesday, Apple said it will require users to opt in to having their recordings listened to by human reviewers, rather than having this be the default”. This statement was put out to try to help people gain back trust in the company. Apple spoke out, “As a result of our review, we realize we haven’t been fully living up to our high ideals, and for that we apologize”. The high ideals Apple is discussing are focused on trust, privacy, and being responsible within the business and by listening to these recordings they have broken these ideals. These technological advancements can be very helpful, especially having siri at your disposal at any time, however this could also be a major invasion of privacy. I know I would feel uncomfortable knowing that people at Apple could be listening to my conversations at any point of time.

source – https://www.cnn.com/2019/08/28/tech/apple-siri-apology/index.html

 

2 thoughts on “Are Apple Customers Losing Trust?

  1. In 2017, Apple lost the trust of many customers as people reported that their iPhone 6s were slowing down due to software features that limited the speed of the phones in order to increase the life of aging batteries. Now with Apple receiving backlash for listening to recordings from siri on peoples’ apple devices, this controversy will negatively harm the company since it isn’t Apple’s first time where people have lost their trust and have switched to other companies lilke Samsung. What Apple is doing is an invasian of privacy and now the company is faced with many lawsuits which not only affect the brand name, but ultimately the customers’ trust.

    Sources: https://www.theguardian.com/technology/2017/dec/29/apple-apologises-for-slowing-older-iphones-battery-performance
    https://www.theinquirer.net/inquirer/news/3080216/apple-sued-siri-recordings

  2. It is a very scary thought to think about Apple listening to the questions and comments we say to Siri. This day and age I feel as though there is no privacy with what we do on our phones and computers someone is always listening and or watching. Having Apple listen to our conversations are definitely an invasion of privacy and they need to work harder and respect their customers privacy. How can Apple customers feel like all of their needs are being met when the company is listening to everything they say at any given time. In the article they mention how Apple is making their customers give them their personal information when they sign up for an Apple ID. They want you to give them your personal information because they think each phone is set up differently and works better knowing the little details about that person and where they live, their specific address and occupation. Any Apple product has your location on because they think it will help give a better understanding of how the customers product is running and accommodating that specific customer.

    https://www.apple.com/legal/privacy/en-ww/

Leave a Reply