I’ve noticed a lot of direct message requests recently from people who claim to make thousands of dollars a week, and want to get me in on the action. These are obviously pyramid schemes, but how do these schemes get popular? Lauren Monitz says “fake accounts buy likes and followers and post consistently until their profiles seem like the real deal.” (2019, yahoo finance) Sometimes it’s hard to distinguish a scam from the real deal. Often, it’s good to keep in mind if something is too good to be true, it probably is. One thing that gets me every once and a while is giveaways. When coming from legitimate company, these giveaways are a good strategy to generate excitement and get new followers. However, there’s hundreds of influencers who buy these products, post pictures of them for a giveaway, and never actually select a winner. It’s even more malicious when they do select winners, require a shipping fee, and never send the product. I was fooled by this before. These people can make thousands off of this, and often get away with it too. I’ve also seen people collaborating with companies and never getting paid for it. As Monitz says “Someone reaches out, offering to hire you for a high-profile photoshoot or campaign for a brand, but the offer isn’t real.” (2019, yahoo finance) These scams are elaborate; people go as far as to make fake schedules and personal phone calls (Monitz, 2019, yahoo finance). I think the best thing to keep in mind is to look for other people, real people, who have had a good experience with said company before allowing the conversation to continue. If something feels like a scam, it probably is. Never give out any financial or personal information unless you know for sure you’re dealing with a reputable company.