Google is upgrading to better understand natural phrases rather than just key words. Google says that this will be the company’s biggest upgrade in years. Google will be better at understanding your confusing searches because it will be better at understanding real life language. The search engine will be able to do this through improvements in artificial intelligence.
Google is updating its natural language processing and machine learning to deliver the most relevant results. This is relevant to what we learned about Search in class as well because Google will be able to give less biased results. This is also interesting because it will change the way companies use Search Engine Optimization which is a huge industry.
There are billions of dollars that go into getting results to the top of Google’s page. It will be interesting to see if this new software upgrade changes the way key words are used in the way that Google ranks pages.