Recently, a new start-up company has put its product in testing and in collaboration with many grocery stores. Their product is a grocery cart packed with technology and a sensor that allows you to use it as a guest or log in with your grocery store membership because they partner with different retail brands. In addition, the cart has a small scaler that allows you to scale the item like fruits and vegetables. It also has an embedded payment system and bags to make your experience as a customer even better. The grocery cart is almost like a portable self-checkout system. While this technology might eventually eliminate cashier jobs, the co-founder of the startup said he don’t see the cashier’s job be gone in a short time. In fact, each newly developed technology will create a new job. For this grocery cart, when nothing goes wrong during your purchase, it shows a green light, however, if something does go wrong, you will need store employees to solve the problem manually.
This technology can challenge Amazon Go store because it is more flexible, you don’t have to bring your own shopping bag, and with technology embedded in a cart allows more capacity. Also, it can be invested at a relatively low cost because retailers only need to sign a contract with the company rather than updating the entire store which cost a lot of money.