The COVID19 pandemic changed so many things about the world as we knew it. The sports industry was hit particularly hard, when all competition was cancelled and postponed in order to restrict any sort of gathering and transfer of the virus. As the months went on, and society begin to reopen and plan safe ways to conduct every day life, sport competition also resumed in a very unique way, without any spectators.
The NBA has found a way to get fans “into” the games without leaving their homes. Technology has made it possible to get virtual fans at the games, benefitting all parties involved. The NBA, in collaboration with Microsoft, created a viewing experience for fans to watch the game in real time through live streams. The veiwers’ camera is also turned on, and their video is projected in the virtual stands that surround the court in the Orlando Bubble at Disney Campus, where these special games are occurring. The NBA is projecting this program to grow as the play offs begin, and are also hoping to get more sponsors and people involved.
Fans can sign up using a simple form on their individual team’s website, and other teams are offering the limited seats to season ticket holders and friends and family of the players. It does not cost anything to attend one of these games, if you are lucky enough to get selected. If fans are selected to virtually attend the game, they provide a username and password, and use Microsoft teams for communication and meeting purposes. There are some rules that come along with being a virtual fan, like only one person per seat, and no offensive language is prohibited.
People are really beginning to get used to doing everyday tasks virtually. Technology has made this time a little bit easier to adapt to these times, and there are new advancements everyday. Everyday pandemic life is changing everyday as people are finding new ways, such as the NBA virtual fan experience, to go about life as we knew it. This is so unique and it is also entertaining to watch all of the fans in their respective environments.
Sources: https://www.nba.com/article/2020/08/10/virtual-fans-help-restart-atmosphere
https://www.sportingnews.com/us/nba/news/virtual-fan-video-board-2020-nba-restart/5h4c8szswyyi1tu9tc4ro95pd
https://thesportsrush.com/nba-news-nba-virtual-fans-sign-up-cost-how-much-does-it-cost-to-be-on-nba-virtual-fan-screen/