On August 5, 2020, Instagram introduced Reels. For those of you who don’t know, Reels is basically their copycat version of TikTok, as users are able to create a very familiar 15-second video with audio, effects, and other creative tools. Users complain that in comparison to TikTok, the tools for editing are limited, especially with the number of effects that are available to creators. It’s pretty apparent that they lost a significant amount of the younger generation to TikTok and are trying to regain traction through this new feature.
I think that upon the news that TikTok would be banned due to security threats, Instagram though that it would be their time to shine if that actually fell through. However, we now know that the platform was bought by Oracle and that it is supposedly going nowhere, and Instagrams chances of becoming the next big thing are pretty much down the toilet. Analysts say that it is too early to discount Reels. But I don’t know about you all, but it’s been almost two months since the feature first came out, and when I (rarely) go on Instagram Reels, all I see are reposts of TikToks, which I feel is defeating the purpose of Instagram having its own short video platform.
Reporters from the New York Times wrote an article titled “We Tested Instagram Reels, the TikTok Clone. What a Dud.” I’ve seen countless articles about how confusing Reels is and how it pales in comparison to the original 15-second video social media platform. I’m curious as to your guys’ thoughts on Intagram’s Reels. Do you think that Reels will ever catch up to TikTok? If there isn’t enough traction, do you think Instagram will get rid of the feature?