Are you one of those people who believe they are getting fat because of their sugar consumption but refuse to never eat sweet. Well cheer up your spirit, a tel-aviv start up company believes they cracked the code by introducing ‘Amai designer Proteins’. These designed proteins by the firm Amai are several thousand times as sweet as sugar, mostly free of an aftertaste, sustainably and affordably grown in lab, and healthy to digest.
Most sweeteners in market are based of small molecules which essentially pass through the body after being digested by liver and kidneys and posses some unforeseen risks. Amai’s sweet proteins are plant based proteins without any unforeseen risks. The only problem with them is harvesting them at scale and extracting enough protein is quite expensive and complicated. Amai has raised $850,000, mostly from Israeli government funding through the Kitchen FoodTech Hub, a food company.
Its results are already astonishing. Amai performed a test marketing in may with attendees in a food technology conference. They sampled sodas sweetened 50% with sugar and 50% with Amai proteins and 95% of attendees said they couldn’t distinguish between Amai’s offerings and regular lemon soda. If this product becomes successful and can be commercialized not only its going to solve a lot of problems in the sweetener based industry but will strive as a breakthrough innovation for decades to come.
Sources: https://www.wsj.com/articles/this-sugar-substitute-aims-to-avoid-a-bitter-end-1539961269?mod=foesummaries