iPhone 7 is released on Sep 16^th, 2016. Many people expected iPhone 7, but there was no innovation. Many people had great expectation on iPhone because Apple always gives innovations. However, there was not quite differences on iPhone 7 compared to iPhone 6s. Apple said that iPhone 7 has great innovations for some reasons. The reasons are water resistance, advanced camera, and removing 3.5mm headphone jack.

First of all, iPhone 7’s water resistance range is IP67. It can survive in pool or toilet and it seems good. Until iPhone 6s, iPhone was too weak to water. However, it cannot be an innovation. The famous competitive company Samsung already released Galaxy S7 which has water resistance range of IP68 and it has stronger resistance than iPhone 7.

Secondly, Apple wanted to get acclamation with advanced cameras, but iPhone 7’s camera didn’t get admiration because the competitive companies already released the advanced camera. Not only, iPhone 7 has 12 megapixels back camera, but also, Samsung’s Galaxy S7 has 12 megapixels back camera. Additionally, iPhone 7 plus has dual cameras, but there are many dual camera smartphones already in the market, such as LG Optimus 3D, HTC Evo 3D, HTC One M8, LG G5 and etc. Yes, the camera on iPhone 7 is advanced than iPhone 6s, but not for the other competitive smartphones.

The most shocking thing of the iPhone 7 is 3.5mm headphone jack. iPhone 7 doesn’t have headphone jack. Apple says that, 3.5mm headphone jack is used for more than 100 years and is analogue. Thus, Apple just removed the headphone jack. Apple gave some substitutions after getting rid of 3.5mm headphone jack. Apple gives free lightning earpods and lightning to 3.5mm headphone jack adapter. However, the substitutions have some disadvantages. Lightning earpods only works for iPhone, because it is made by Apple and is only used for iPhones. Also, people who uses their own 3.5mm headphone has to use the adapter to keep using, and it’s quite inconvenient. They always have to carry both adapter and 3.5mm headphone. Apple gives one more option for the headphones. Apple released Airpods. According to Apple, “New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use.” It seems quite comfortable but people have to charge the Airpods and it only goes for 5 hours. Also, Airpods are $159.00 in Apple store which is quite expensive. The cost-effectiveness is low, because Airpods can only connect with Apple devices which are released after iPhone 5 launch.

People would not buy iPhone 7, if there was no Jet Black color. Are you still thinking that iPhone 7 has innovation?

Sources: http://www.apple.com/newsroom/2016/09/apple-introduces-iphone-7-iphone-7-plus.html

http://newatlas.com/galaxy-s7-vs-iphone-7-comparison/45406/

http://www.pocket-lint.com/news/138719-dual-lens-smartphone-cameras-the-history-running-up-to-iphone-7-plus