CNN announced last week that there has been a purchase of 40 Tesla trucks by the beverage giant, Anheuser-Busch. This marks a radical difference in the way that transportation in the United States might be viewed in the coming years. If there are findings that there are better efficiencies and practices with these new vehicles, there might be a tremendous change in the single largest distribution industry in the United States. Since this is a market leader making this move there might be a following afterwards if there are key indications of success in this venture. Imagine the hundreds of thousand big rigs on the road today and the pollution that these different vehicles add to our environment. As mentioned before, this is by far the most channel of distribution used in the United States for freighting materials around, so this could save us in environmental costs while also producing benefit for the companies that use these new vehicles. All of this could lead to yet another case of disruptive innovation (or disintermediation) in what is known as a pretty standardized industry. This could change the way rest stops and stations function because of the nature of how these vehicles operate. Who knows what steps could happen afterwards if this becomes a standard. Would this allow for a more accessible commercial view for electric vehicles? Could this perhaps allow us to move forward with the idea of mainstream sustainability in parts of industry that are notorious for pollution? This is all speculation for sure, but the capabilities for this change in industry could lead to benefits for both companies and individuals alike. These cell designs could power our homes, schools, and even major office buildings. It takes steps to adopt technologies like this, but this is definitely a step in the right direction.