According to Carrie Mihalcik of cnet.com, Facebook is in the early stages of creating a tool to “help creators and publishers protect their intellectual property” (Mihalcik). Facebook plans to use its Rights Manager for Images to accomplish this. The tool uses “‘image matching technology to help creators and publishers protect and manage their image content'” (Mihalcik). Facebook is launching the tool to “select partners” as of today; however, the firm is hopeful that eventually, all users will receive access. Likewise, the tool will also enable users to “issue image takedown requests and use territorial blocks to restrict images in locations where they hold a copyright” (Mihalcik). Eventually, Facebook plans to roll out the Rights Manager for Images tool for Instagram as well.
Overall, I believe this feature is a step in the right direction for creator rights on social media platforms. Creator image rights are currently a large problem on Instagram. Often large Instagram accounts take entertaining photos or video clips from other smaller accounts and repost them without crediting the original account. The Rights Manager for Images tool could help these smaller accounts, as creators could file a takedown request because they are the original owner of the content. Likewise, sometimes people like to keep a more private profile on social media. This tool would allow users to enhance their privacy by being able to report other accounts who have reposted previously uploaded content. Another circumstance where I see this being useful deals with advertising spaces. Often when on Instagram I come across many ads that repost another user’s post without permission. This tool would prevent other organizations from profiting off of someone’s content without seeking permission first, as the user could report the account to Instagram or Facebook.
Overall, I think the Rights Manager for Images tool will be very helpful in terms of further establishing creator and privacy rights for Facebook and Instagram users. I am interested to see how this affects some of the accounts I follow, as a majority of the content is reposted.
Source: https://www.cnet.com/news/facebook-adds-new-tool-to-help-creators-protect-their-images/