Recently, Facebook and Cambridge Analytica have been found to be tied to the 2016 Presidential election. The data firm is accused of taking information and data from 50 million users and putting that towards the election.
They used a personality quiz on Facebook called “This is Your DigitalLife”. This quiz asked to look at people’s friends and their likes which is how they got so mu
ch information about them. 270,000 people took this quiz on Facebook, however, Cambridge Analytica obtained information from over 50 million users without permission.
Once Cambridge Analytica has the information they desired, they would promote Trump by putting advertisements and pro-Trump material on the user’s feed.
As of now, Cambridge Analytica is suspended from Facebook and Mark Zuckerberg has been called in by a parliamentary committee to give evidence about the personal data used by the data firm. Also, President Trump has welcomed any investigation being that “Americans’ privacy should be protected”
As this investigation continues, Facebook’s stock market continues to drop and more information keeps coming out. It should be very interesting to see how this investigation goes and whether or not this is a real true issue or just a misunderstanding.
Source: http://www.bbc.com/news/uk-43474760