Augmented Reality (AR) was discussed with Virtual Reality in class last week. After doing some research, I’ve realized that AR is becoming very popular in today’s digital world. AR is known to be a part of education, manufacturing, healthcare, and retail, however, it is not penetrating the sporting industry until now. Originally, the sporting world did not think that AR would help its viewers, but that opinion has changed. AR is now being used to revolutionize fan viewing of their favorite sports. AR will not only be great for the viewer, but can be used for coaches and professional players as well (Para 1). There are five ways in which AR is being placed into sports and has become very beneficial for the industry (Para 2).
The first use of AR in sports is on-field decision making. There are often times that both the viewer and the teams on the field disagree with a call that an official made. AR can create the ability to allow everyone at the sporting event to review the call that was made (Para 3). One of the main applications that has been used is called the Hawk-eye system. The Hawk-eye system is computer based, and is used in multiple sports (tennis, bad-mitten, soccer, and volleyball). The system tracks the ball and gives a hypothesis of the path in which the ball will go. It tends to be very accurate (Para 4). Another use for AR is through training.
How AR can help professional athletes in training is by collecting data on the athletes and create videos, helping the athlete understand how they play and how they can improve their skills. The technology can also be used to create videos and pinpoint strategies of the opposing teams, which can help the team overall (Para 7). Another use for AR is through broadcasting. Sports are broadcasted and watched throughout the entire nation. AR can make the experience more interactive through 3D graphics that the user would be able to see through an app of shorts. These 3D graphics can include alternate plays to help viewers understand the game more and do video replays as well (Para 9). The final uses for AR in the sporting world are marketing and playing fantasy sports. The advertisements using AR implementation can be interactive and more fun for viewers to see the advertisements (Para 10). The interactive ads will most likely have a positive effect and possibly have more people watching sports. For fantasy sports, the use of the AR system is similar to that of the marketing strategy. AR would be used to make the app or website for fantasy sports more interactive, hopefully leading to users staying on the website for a longer time period (Para 12).
As you can see, AR has become a great system for the sporting industry. I believe it should be implemented more, as it will make sports a lot more fun and exciting than they already are. What are your thoughts on AR? What other industries do you think could benefit from AR?
Link: https://www.forbes.com/sites/cognitiveworld/2019/10/26/revolutionizing-sports-with-augmented-reality/#63cc1a681416