The Fake News in the Future will be more Personalized and Optimized

According to Sean Gourley, the founder and CEO of Primer, said that the fake news of the next world generation will be more sophisticated because of the effective jobs that AI made in the future. People have been already experienced the power of fake news in daily lives, such as some fake news about politicals which leads personal attitudes or some well-spread articles relate to fake knowledge about health. However, this problem will only be more serious in the future. An object always can have two sides which means that although the CEO of Facebook says that AI can be used to discover fake news later on but it can also be serviced of the opposite goal. 

The fake news people can get nowadays are all randomly show on different social media. In the future, AI can select the fake news that is fit to different person’s flavors and then shows to them on purpose by using the huge data to generate reports just like the job that Primer did. AI can create a million stories and then see which ones get the most traction. This makes social media even harder to stop the spread of fake news.

I think the evolution of fake news is related to two things which have been talked in the class, they are the personal privacy as well as the topic that we have been discussed in the homework called echo chambers. AI can create the fake news that people like because they have the information about each person’s favorite, like which articles they have been read these years and also which political side he/she stands on. After AI get personal interests, they can create personalized, optimizes fake news and then post them on webs. People will see those news easily because of the echo chambers the social media gives.

Again, I think AI technology has two sides and people need to use it carefully. And also, the personal privacy problem will be a central problem in this era which has an explosion of information.

 

https://www.technologyreview.com/s/610635/fake-news-20-personalized-optimized-and-even-harder-to-stop/