Nintendo to launch Super Mario Run in December

super-mario-run

Nintendo has revealed that their new Super Mario game will be released on December 15th on the App Store for iPad and iPhone downloads. The game has a price tag of $9.99 which is a noticeably steep price for a mobile app. This game will be Nintendo’s second franchise to enter the realm of mobile gaming, but is very different than the previous Pokemon Go app. Pokemon Go was released on July 6th, 2016 and had an overwhelming response from the public.

For many, Nintendo’s approach to the mobile market was a surprise but to me, and probably others with a Nintendo-filled childhood, it seemed sort of inevitable. Nintendo has always been the leader in handheld gaming, with popular systems like the GameBoy and the DS. Some of their franchises, such as Mario and Sonic, are very popular globally. Nintendo noticed the $38 billion dollar industry and made a wise business choice to dive into the waters, using their popularity to boost sales. If another company made a game where you walked around and caught fictional creatures it may have done alright, but Nintendo’s long-time fans of the Pokemon franchise devoured the content and the app broke a multitude of records.

While Nintendo is not predicting nearly as much success for Super Mario Run, the app is sure to make waves in the app industry. My only concern for the game is the steep price tag. While $10 for a video game is traditionally not expensive, maybe even cheap, the price stands out in the App Store. I don’t work for Nintendo and I’m sure they have experts for this but I think if the price is even cut in half, a lot more people would be willing to purchase the game. They must know how dedicated their fan base is and how we’ll probably buy a Super Mario game for the iPhone regardless of the price.

The source link has more information on the topic with quotes from Nintendo executives and outlines the future of Nintendo.

Source: https://www.thestreet.com/story/13894575/1/what-december-s-super-mario-run-release-means-for-nintendo.html