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The development of social media (SM) has become a lifestyle. If you walk around anywhere at school, work, park, grocery store- you are likely to see individuals of various ages glued to their phones. It is pretty sad that society has developed to this point although that is the reality of most consumers today.
There are billions of people all over the world on platforms such as Instagram, Facebook, Snapchat, YouTube, and Twitter. It is crucial to know your audiences on these sites and how to grab their attention. Setting up your brand on social media is more than just starting up an account, it is in its’ own way a science.
Let’s start with the basics.
What is a B R A N D? According to BusinessDictionary.com, it is the “unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors”.
Branding is an important aspect for any organization to be a guru at. This ‘guru’ expertise will be beneficial in setting yourself A P A R T among others who are sharing a similar product/idea and also providing the quality of realness to consumers. Studies by the Pew Research Center found that “eight-in-ten Americans are now online shoppers”. It is not as surprising when there are sites that offer competitive prices, same-day delivery, and a community of shoppers that support the idea- especially when shopping of almost any sort can be done at your fingertips.
Out of all the brands that have successfully built their community online, two brands that I believe have developed a distinct social media presence are Wendy’s and Nike. If you have not seen or heard of both of these brands and their effectiveness on social media- you have to check it out!
Here is a sample tweet of Wendy’s:
Wendy’s has the distinctive characteristic of savage comedy. They reach their audience by using an approach that most brands might be afraid to do because of the level of skill and awareness it takes. Most people would be offended by some of their tweets if it was any other brand, however Wendy’s has captured an audience that appreciates it.
Here is a screenshot of Nike’s Instagram page. The iconic check mark, the slogan of #JustDoIt, and the celebrity sponsors are just some qualities that have made this shoe brand distinctive. Currently, they are promoting a campaign of women empowerment. However one characteristic is consistent which is the emphasis of their mission being “if you have a body, you are an athlete”. You are able to see it on their bio section as well.
If you are an organization, looking to set your brand on social media- remember to be YOU. As much as Nike and Wendy’s are successful at their SM presence, it is because they are being exactly who they set out to be.
Being able to connect all components that you establish out in the world (online or real), make sure it goes with the values & mission you have established. I’m positive that if these aspects are uniquely incorporated then you’ll build your brand in an unimaginable way.
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