I. Intro
A. Sit down in the front of the class and open up MacBook.
B. I assume you all accepted my computer as a MacBook at the sight of the logo. What if I told you that Apple almost faded from existence?
C. Apple ran a brilliant campaign that gained support and ultimately save their company.
D. Today I am going to address their campaign through the lenses of rhetorical situation and trust.
Transition: It was the mid to late 90s just after Steve Jobs returned to the company. Apple was struggling big time.
II. First set of arguments
a. Claim: Apple had exigent circumstances.
i. Evidence: Apple started having multiple teams work on campaign ideas when there was fear of the company dying.
ii. Reasoning: They wanted to save Apple.
(Formatting became messy when transferred from Word to here)
Hi John,
I really like your attention grabber because it is unique and a good way to kinda “break the ice” in your speech since our eyes will be drawn immediately to the apple logo. I think your outline would be even better if you directly mentioned some of the struggles apple and Steve Jobs were facing at the time.
Sophia
Hi John,
I really like your attention-grabber and the style of your introduction, it definitely keeps the audience’s attention. I think you could add some more depth and context to the transition to make things a bit more clear.
— Amalia
Hi John,
I also think you have a really great attention-grabber, and I think you could expand on it and make it better. Maybe you could pull out all of your Apple products to maybe show how big Apple has really become? These are just my thoughts. Great work.
Ameya