Intriguing Elevator Pitch – Moms TV Love Means Getting Vaccinated

(Moms TV – Love Means Getting Vaccinated 2021)

One elevator pitch that stood out to me was Dominic’s. His civic artifact was a CA Public Health YouTube video titled: “Moms TV – Love Means Getting Vaccinated.” He was able to connect it to the larger exigence of the COVID-19 pandemic as well as the push in California and the United States to get as many people as possible vaccinated. This artifact stood out to me because not only is it a global issue that I have lived through, but also because there are clear choices made in the production of the video that was used to convey the message. I also thought that the speech itself was very effective.

He began by showing the video and then drew attention back to himself and his analysis through an interesting attention-grabber that allowed us (the class) to relate to him and his civic artifact. He then followed a logical progression by highlighting the rhetorical situation, including the audience, exigence, and constraints. In addition to the rhetorical situation lens, Dominic decided to incorporate the visual rhetoric lens.

While I think that Dominic will be very successful in using the visual rhetoric lens, he could also use the dramatism lens. The audience’s interpretation and perspective on the civic artifact and in turn on the COVID-19 vaccine are directly influenced by the fact that the participants are mothers, it takes place during the pandemic, they are concerned about their family’s wellbeing, and are advocating for the vaccine. This is integral to the civic artifact as it has a clear purpose that plays on the audience’s emotions to shape their interpretation and beliefs.

From this elevator pitch, I learned that there can often be different lenses that reveal something new about an artifact or topic. Dominic’s organization follows a clear and logical path throughout his speech to break down his artifact, which is something I will adapt to my civic artifact and elevator pitch.

Works Cited

CAPublicHealth, director. Moms TV – Love Means Getting Vaccinated. YouTube, YouTube, 16 Feb. 2021, www.youtube.com/watch?v=4PXRkfoF7_c.