Calum Scott’s Robyn Cover Becomes Anthem For Philadelphia Phillies (udiscovermusic.com)

This Friday the Philadelphia Phillies will face the Houston Astros in the 2022 World Series. The Philadelphia Phillies haven’t been in the World Series since their win in 2008. As a result, the city of brotherly love is electric right now. Celebrations after their game 5 win against the Padres this past Sunday resulted in the streets of Philadelphia being flooded and chaos everywhere. Above all the chanting and heckling sounds was on noise that was loudly heard and surged through the city. That sound was none other than they lyrics to Calum Scotts “Dancing on my Own” which the team and city has claimed as their anthem.

“Dancing on my Own” doesn’t seem like a typical hype song. In fact, the lyrics are quite sad alluding to the message of someone who is broken hearted watching the person they love move on without them. However, Philadelphia’s has turned it into a love song for the city. Thier take on it is that nobody that’s not from Philadelphia ever roots for their teams or suspects them to win, thus they are dancing on their own rooting for the underdogs.

Since this song has become the rallying cry of the Phillies, many hopeful fans are hoping that Calum Scott would be interested in playing the song live at the World Series in Philadelphia. One fan even tweeted at him and got a response. Scott said, he is “down” to play so we will have to see if he makes an appearance.

“Dancing on my Own” has made a huge resurgence due to Philly. It came in at number 5 on the iTunes charts this week. It is also currently a trending sound on social media as many reels and videos are being created of the Phillies and their cheering fans alongside to this jam.

I have seen merch created for the world series promoting this song and have seen many users and brands trying to join into the trending conversation use the “Dancing on my Own” audio. This topic has even been talked about on podcasts.  Nicole Michalik, radio personality on 92.5 WXTU said that “This song wasn’t on anybody’s radar and now it’s through the roof, kind of like the team. The team was on no one’s radar and now we’re going to the World Series.”

I would recommend that brands continue to use this song throughout the World Series to bolster their engagement and take part in this national trending topic. I additionally, recommend that Scott should take advantage of this opportunity by continuing to engage with Philly fans and fully embrace that they have chosen to make his song their rallying cry which is gaining him lots of attention and user generated content.