Possibility #1: P90X
Use of ethos: – Tony Horton, a fitness trainer guides you through each of the workouts, his body is a chick-magnet, people trust him (just look at his body)
Use of logos: – the product makes sense to the consumer, there are no tricks to the workout plan, it is practical because you exercise in the safety and comfort of your own home.
Use of pathos: – Tony and his crew persistently motivate you with passionate emotions, you feel like you are getting one-on-one interaction through your TV
Ideologies: – the program is a top-seller in the world, Tony even states that there is a 90-day guarantee or your money back, he repeats how “muscle confusion” is the secret to your eventual body transformation, the DVD set targets all parts of your body and you will see and get results!
Commonplaces: – everyone wants to be fit, healthy, and motivated in their lives
Possibility #2: Snuggies
Use of ethos: -the narrator boasts about how warm and convenient it is to wrap yourself up in a Snuggie, you trust the company
Use of logos: -you don’t feel like turning up the heat and wasting money so it seems logical to add layers instead, when you go to sporting events outside and want to be warm, ease of doing things with your hands and legs since there are sleeves for your arms
Use of pathos: -they appeal to you (the consumer) as well as your entire family, the infomercial is set inside a home (symbol for warmth)
Ideologies: – “the blanket with sleeves”, easy to clean (machine-washable), easy to carry wherever you go, made of “ultra-soft fleece”
Commonplaces: -nobody likes being cold and the Snuggie becomes the solution to all of your problems!