The elevator pitch that stood out to me most was Paige’s pitch about the “Men’s Only Ford” ad that was released on International Women’s Day. I think that we as a class created a very intense discussion over the commonplaces and lens used in her elevator pitch, and that many people had very interesting points. I agreed with most of the commentary and directions we swung the conversation towards, but I did feel as if we harped onto something too much we veered away from the original debate. I really liked how analytical Paige was, and when she provided the full ad for us to watch, I understood her arguments much more.

I do agree that the lens I see as most appropriate to analyze her artifact is representation, and not misrepresentation. In this case, the ad transitioning to give women an acknowledgment for the work that they’ve contributed to the automotive industry, representing them as a pillar. There is a bias for the general public to think of the automotive industry as a man’s industry, it’s something we’ve likely all assumed without thinking. When she used the word misrepresentation, I think the word she was looking for was bias and that it was just a small difference in how to analyze the situation that changed the meaning greatly.

I think that this ad employed good use of guiding the audience towards there message slyly and subtly. Rather than simply create an ad praising the contributions of women to the automotive industry, the ad went the complete opposite direction: creating a car for men only. By presenting this car with the usual advertisement flair and dramatics, and abruptly realizing a man only car cannot exist without women, the ad employs irony to reveal how important women have been in history.  I think considering and analyzing the delivery and visual choices of the ad could add greatly to the overall commentary and analysis on how well the ad conveyed its message.