(This picture was taken from https://finance.yahoo.com/news/activists-already-targeting-google-facebook-075312110.html)

Adam Satariano from the New York Times reported “Google Is Fined 50 Million Euros Under Data Law” on their daily newspaper on Jan. 22, 2019. As he mentioned in the news article, the General Data Protection Regulation has already been effective since May, 2019, and Google was charged for not properly notifying their users how they would use their information, and Google has not given final decision of the appeal. According to Satariano, the essential concept of European Data Privacy Law is to make users of internet be aware of the main usage of their information that they provide, and the penalty to Google in Europe indicated a beginning to develop the security of information through the internet today. This news coverage kept a neutral tone when it happened, but as more and more people started using the internet and relying on it, the security of the internet has become a main concern for users, so when the news reported Google’s case, most of users of the internet would be impacted significantly. As a result, the reputation of Google’s security to users’ information would be affected negatively because people would doubt and hesitate when they use the services of Google.

(This picture is taken from https://design.google/library/evolving-google-identity/)

Under this circumstance, the public relations practitioners of Google should work to gain reputation back and build up trust between the public and the company. Since the impact of this issue was negative to the company, PR practitioners should response to the public immediately with sincere apology and clear explanation on how they would do to prevent such issue from happening again. It would be necessary to update information about the appeal to the penalty in Europe for the public. As the regulation of data privacy has been recognized seriously and strictly in Europe, more regulation could be expected in more other countries. Therefore, it is important for Google to take the penalty carefully and regulate their services on the internet under the law.

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