(This picture was taken from https://www.usatoday.com/in-depth/news/investigations/2019/01/31/miami-doctors-plastic-surgery-empire-becomes-floridas-deadliest-clinics/2729802002/)
On Jan. 31, 2019, USA Today online platform published an investigation story “This business helped transform Miami into a national plastic surgery destination. Eight women died” which was reported by Michael Sallah and Maria Perez. According to the story, there were eight women died under plastic surgery at Jolie Plastic Surgery in the past six years. Dr. Ismael Labrador, the owner of Jolie Plastic Surgery, built up his business on plastic surgery and popularized it through social media. The biggest fraud behind his business was that there were “doctors” without official medical licenses in his clinic, and they were paid highly to do plastic surgery for patients and put the patients in danger. Also, Labrador offered promotions with absolutely low price for plastic surgery to attract customers. According to Sallah and Perez, Labrador has changed the name of his business for several times over the years, so there were less and less information about previous medical accidents of the clinic that could be found by patients when they did research for the clinic before they decided to take the surgery at there.
(This picture was taken from https://www.usatoday.com/in-depth/news/investigations/2019/01/31/miami-doctors-plastic-surgery-empire-becomes-floridas-deadliest-clinics/2729802002/)
Although this was an investigation story, it definitely revealed a tremendous fraud behind Jolie Plastic Surgery. This story caused negative effects toward American Society for Aesthetic Plastic Surgery. Nowadays, more and more women would want to make themselves look more beautiful, and plastic surgery has become more and more popular. After the fraud of Jolie Plastic Surgery has been revealed, women who have done the surgery and who would like to do the surgery would be impacted most. According to this investigation story, Brazilian butt lift is a kind of plastic surgery with highest risk, but doctors who have accepted official training and had official licenses could finish the surgery and ensure safety of patients. Therefore, as PR people from American Society for Aesthetic Plastic Surgery, they are responsible to build up the reputation and trust in the public. They should think about how to inform the public that American Society for Aesthetic Plastic Surgery take responsibility to implement the regulation toward plastic surgery clinics, clarify procedures of surgery, and require clinics give official documents to patients before surgery.
Since this was an investigation story, it was not generated by media, but it was generated by what has actually happened in the beauty industry in Florida. As medical techniques have developed rapidly in recent years, cosmetic surgery has become a method for women to gain beauty and good shape of body they wanted. However, it is important to know clearly about the procedures of surgery, find standard hospitals or clinics to learn more information, and think carefully before making the decision. Yes, becoming beautiful is the dream for every woman, but life values much more than that.
If you have any questions or comments, please feel free to reply for me.