After 52 years of being an active company, this “bear” of a brand has been rising since the beginning. Polo Ralph Lauren is very common among Gen Xer’s (people born in the 60’s and 70’s), and is now focusing on gaining the attention of Millenials and Gen Zer’s. In doing so, this company’s marketing spending rose nineteen percent to fund campaign’s that are centered towards appealing to this newer audience. One campaign in particular was the release of the classic polo made from entirely recycled plastic bottles. This is not the first of it’s kind, with companies like The North Face and Patagonia making shirts using a polyester made from recycled plastic. Even Adidas and Timberland have been using recycled plastic in their shoes for years. Although Ralph Lauren is not the first, they are a leader that will make many other famous companies aware and will also attract an audience that is all about benefiting our planet for the better.

This is not the only intuitive campaign that they have recently released though. This last spring of 2019, they released a commercial displaying many different diverse families all having one thing in common; “love”. Titled Family Is Who You Love, the underlying concept of it all is to present how Ralph Lauren is for everyone and not just one particular group. Even though their prices are somewhat higher than others, there are many different ways of acquiring their products. Personally, I own about 7 different Polo Ralph Lauren articles of clothing, but not once have I paid full price for each. I thrifted all of it. With this in mind, I love the look and feel of each shirt and am proud to wear a brand that is so inclusive and beneficial to our society. So me technically being an ambassador of their product every time I wear it, this is helping out and publicizing their brand to the people around me. With all of this in mind, Polo Ralph Lauren is making expansive strides that have raised their quarterly revenue by 7% just by releasing these ingenious campaigns and spending slightly more on marketing.

Pasquarelli, A. (2019, July 30). Ralph Lauren sales rise, thanks to fresh marketing and bigger budgets. Retrieved from https://adage.com/article/cmo-strategy/ralph-lauren-sales-rise-thanks-fresh-marketing-and-bigger-budgets/2188306