This bumper sticker appears to be anti-George Bush. I’m led to believe that this is related to the now famous “Bushisms”. President Bush was known for having moments where he did not use the right word. This led to people making fun of him. A notable example of this is him talking about “putting food on your family” when he meant to say “put food on the table”.
While this anti-Bush slogan seems to work, there are people in the world that do not know about his mistakes and likely believe that the democrats are just using poor grammar. This image at first glance seems to shout “We have poor grammar”. That’s all I could think when I first saw this image. It took me a few seconds to see the anti-Bush slogan at the top. The message only confuses people that do not understand its true meaning.
This image intends to show people that we had a president that was not fit for office, due to his poor usage of his own native language. The audience is supposed to be aware of the many mistakes of Bush, but not all people would know. People with this slogan likely believe that everyone is aware of Bush’s flawed speeches and that the readers are also democrats, which is not the case. In order to understand this slogan, people would need to be up-to-date on politics, which is a large assumption. It also assumes that there are a lot of anti-Bush people that will be reading this, which might not be the case.
In my opinion, this slogan is poorly thought out and almost ineffective, due to the anti-Bush portion of the sticker’s size. If this was larger, then maybe that would assist in people understanding the true message. Possibly adding more to the slogan would help as well. Perhaps providing information on who “we” are or why “We’re gooder” would make people more inclined to agree. This image is definitely confusing to the average person who doesn’t pay much attention to politics, which does not do it much justice.