Script
Text: It’s not too late
Voiceover: Diet and inactivity are risk factors that contribute to four of the six leading causes of death: heart disease, cancer, stroke, and diabetes
Text: You can make the change
Text: Healthy options are all around you
Text: Affordable, Practical, and Delicious
Voice over: Eating healthy is too expensive is a common misconception. Planning ahead can help you eat healthier on a budget. Plan meals ahead of time and make a grocery list to prevent buying items you don’t need. Also, while shopping, calculate so you are aware of your total spending. Leftovers can be frozen to provide a quick, healthy meal at a later time. Use grocery store flyers to plan meals with sale items. Also, try purchasing frozen fruits and vegetables in the winter. They are affordable and still contain high nutrient values. Using resources such as the USDA food plan and MyPlate can help you write a list if you don’t know where to start.
Voice over: Exercise is also an important part of staying fit through the ages.
Text: Exercise can be cheap and simple
Text: Take advantage of opportunities near you
Voice over: For example, silversneakers and your local YMCA offer great fitness programs. Taking a walk around your neighborhood can also provide a great and more convenient option. Just a half hour, five days a week of aerobic activity helps to prevent illness and diseases. Even activities such as gardening can help provide physical activity, as well as nutritious choices right in your backyard.
Voice over: Just remember, it’s never too late to make a change.
Results/Fine-Tuning: We conducted a survey to pre-test our message, administering it to family and friends. None of our test-takers seemed to know about the resources we were suggesting in our video. Therefore, we knew we had important material to present in introducing these tools to our audience. 50% of our family and friends said that they prepared a list before grocery shopping, and this is a point we stressed to aid in meeting budget requirements. When looking at the perceived barriers of physical activity, time seemed to be the item that stood above the rest. From this, we decided to focus on ways to combat that in our PSA. Our audience told us that their main concerns around weight management were health concerns and how weight management would affect their health. We utilized health statistics of weight management and some of the diseases that may occur whenever weight is not maintained. Hoping to usher our respondents forward into action, we gave these as an appeal to emotion. Half the participants did not recognize the Silver Sneakers Program, so we displayed a short tutorial on how to find a local program, and what it is. Using a recording of a windows desktop, we displayed how to navigate the Silver Sneakers web page. We fine-tuned based on the fact that a lot of respondents replied that they use a calculator while shopping, thus it was added as a tip from their peers.
Concerns/Problems: Obviously one concern would be that our sample size wasn’t large enough to give us valid results. Unfortunately, we don’t have a large budget so we work with what we have. Other than that, we didn’t find many hurdles to jump over thus far.
Survey
References
National Alliance for Nutrition and Activity. National Health Priorities. https://cspinet.org/new/pdf/cdc_briefing_book_fy10.pdf. Accessed March 17, 2016.