PSA Final Project
Behind the Scenes Summary
In order to create our Public Service Announcement, we spent fifteen hours working side by side with our group members and an additional five hours gathering footage individually. During these fifteen hours, we had a few small problems. We had a difficult time recruiting actors within our target audience’s age group. Also, when we did have the opportunity to get footage the first time, we accidentally recorded vertically. Luckily, we realized this mistake and had plenty of time to gather more footage. Despite these issues, we managed to get past it and everything else went smoothly. During these hours, we brainstormed ideas and laid out a timeline according to the due dates on the syllabus. Next, we prepared a script and tested our message on our family members. Our family members reinforced that we were on the right track and adjusted the objectives we were trying to accomplish. Following this, we gathered footage and recorded voiceovers for the video. We did multiple takes until we were satisfied with our material. Once we had everything that we needed, we began cutting and editing footage. After we laid all the film down we added voiceovers and text where we felt it was needed to fully execute our message and according to what we had written in the script. We then added the final touches, music and transitions. Overall, our Public Service Announcement came together quite smoothly.
Example of Theory
We chose the transtheoretical theory model because we felt that it best fit our approach towards our target audience and how we wanted to influence change. To address the precontemplation stage, we wanted to educate low-income senior citizens and planting the seed for further growth. During the contemplation stage, it is crucial to help senior citizens recognize that they need a change through short term and long term health benefits. The third stage, preparation, shows them what can be done, which is the main focus of our video. Through our Public Service Announcement, we provided tools to assist them in changing their lifestyles. Our objective was to prepare them to implement diet and exercise plans. We did so by providing tips for planning meals and going to the grocery store. Furthermore, we suggested resources such as USDA food plan, Choose Your Foods, MyPlate, SilverSneakers, and the YMCA. Although we tried to set them up for success, they must believe the advantages are greater than the disadvantages. Our primary focus for the video targeted the aforementioned stages. The transtheoretical theory model also includes stages that go beyond the scope of our video. The next one is the action stage, and during this time the low-income seniors would be aided in applying these changes to their daily lives. This is accomplished by giving pointers to ensure relapse does not occur, making changes permanent. Finally, maintenance is the last stage of this model and occurs after six months of changed behavior. This stage demonstrates the responsibility of the individual to modify and maintain the changes made to their lifestyle. Our goal is to encourage viewers into the contemplation stage through information dissemination. The knowledge and resources available in our PSA will help individuals navigate through the stages of change, and be able to maintain a positive behavioral transformation.
Reference Summaries
There are many major health concerns that arise from poor diet and inactivity. An unhealthy lifestyle is leading to obesity which then causes premature death. Out of the six leading causes of death, four of them are related to sedentary lifestyles and poor nutrition. People need to adjust their lifestyles now for the sake of the nation, parents today may actually outlive their children due to today’s unhealthy lifestyle choices. National Health Priorities are to reduce obesity, heart disease, cancer, diabetes, and many other nutrition related diseases. Even as a senior citizen, lifestyle changes need to be met to stop premature death. It is not too late to change tomorrow. The nation as a whole needs to start exercising and reevaluate their diets. The Centers for Disease Control is willing to support the change.
Barriers in meal decisions often include food nutrient confusion and costs. The American Dietetics Association and the Academy of Nutrition and Dietetics has introduced a meal planning tool to overcome those barriers. Choose Your Foods is an inexpensive list of foods, organized by their group and main nutrient content. This provided easy and practical access to portion sizes, healthy alternatives, and easy tracking methods. The booklet also includes tips for physical activities and ways to limit salt, fat, and sugar to prevent certain diseases.Our group chose to advertise this tool in our PSA to benefit low-income senior citizens trying to manage their weight.
The rate of obese elderly adults is rapidly increasing. There is concern that obesity will contribute to a greater level of frailty among this population. This particular study evaluated the effect of nutrition, exercise, and a combination of both on adults above the age of 65, along with a control group. The researchers found that the physical performance results and the VO2 maximums increased in those who participated in both exercise and a healthy diet. Both the diet group and the diet-exercise group lost weight, but not the control or exercise group. However, the diet group also saw a greater percentage loss of lean muscle mass than the diet-exercise group. The diet-exercise group and exercise group also saw an improvement in the total one-repetition maximum. From the many aspects of this study, they determined that although diet changes and exercise are both beneficial, combining the two aspects creates a much more effective change to reduce/reverse frailty. This article nicely supplemented the message we want to convey with our PSA.
References
Cecil M. Choose Your Food Lists for Weight Management. J Nutr Educ Behav.2015;47:485.
National Alliance for Nutrition and Activity. National Health Priorities.https://cspinet.org/new/pdf/cdc_briefing_book_fy10.pdf. Accessed March 17, 2016.
Villareal DT, Chode S, Parimi N, Sinacore D, Hilton T, et al. The New England Journal of Medicine. 2011; 364: 1218-29.
Image References
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