RCL- Amelia’s Elevator Pitch

The “Target” Cart

After hearing everyone’s speech in class I was drawn to Amelia’s Speech on Food insecurity. She started her speech with a clear and direct point, “You don’t need it, but they do” This off the bat intrigued me and made me want to listen to her speech. She structured her speech by starting with the commonplace of overconsuming and then moving on to talking about the actual ad itself. In her speech, Amelia had several views on this ad; one of which was extremely intriguing. She talked about the angle of the viewer and the significance of the red cart. The angle of the ad and how it gave the viewer a sense of power, is something I didn’t think of when I saw it. She also talked about the common place of overconsuming especially at Target and connected it back to the actual cart. I thought this was strategic as many people can relate to this. I found this ad captivated my attention more on child and the background they’re in. The child isn’t placed in the actual cart but rather in front of the back background giving it the sense that it’s in a blackhole. A black hole often signifies that a place where things go and disappear; which correlates back to the child. We often don’t think about our consuming habits and forget that many people don’t have the same resources we do. Overall Amelia’s presentation was structured very well and was able to maintain the audience’s attention with her analysis of the ad.

3 thoughts on “RCL- Amelia’s Elevator Pitch

  1. I really liked your connection between the black background seen in the ad to a black hole. I feel like you related the idea of these children’s opportunities disappearing back to Amelia’s speech really well. We can help to prevent these children from disappearing by limiting our overconsumption and working to improve their lives.

  2. I wasn’t here when Amelia presented, but I think you had a great analysis of her pitch! I like the hook of “you don’t need to, but you should” too because it’s something most people, especially in America take for granted. You also talked about overconsumption and how we don’t think enough about our consuming habits and how thats affecting the world around us and the people, I think thats a super important note that she will do a great job presenting in her speech and essay!

  3. Amelia’s really stood out to me too! Target is for sure a place I overspend. You brought up ideas I had no thought of before, and it definitely have me a new perspective. It is true that no one notices their bad habits, but ads like these can help bring awareness. You did really good breaking it down!!

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