As technology advances and online commerce becomes the trend, there is less need for basic human interactions. Computers and kiosks replace a lot of places now especially in McDonald’s and Sheetz. With technology taking over business, many things can be purchased online now, even groceries. However, Starbucks has shut down its online stores which halts the trend.
Slow Down:
In this article, it discusses about why would Starbucks shut down its online stores. The spokeswoman for their company says that it would simplify Starbucks sales’ channels. It would also allow them to invest more into making the physical Starbucks locations a place to visit. They are hoping to amplify the actual stores as a place to go and restructuring their portfolio more wisely. However, this event has caused discontent from some of the company’s fans because their branded syrups and sauces will no longer be available for retail sale.
Thoughts:
When technology advances, businesses to need to keep up with it or they will be sweep away by the incoming changes. Most successful businesses learn to adapt and uses technology to their advantage and maximize efforts to get revenue. In this case, Starbucks is taking a step back by closing its online stores which sells a variety of their products. They are trying to make customers want to buy things the old fashion way by going into an physical location, rather than ordering it from your electronic device. They will definitely see a decrease in revenue due to the fact that they took out the online stores and even more so if regular online customers do not visit in person.
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