Really it was only a matter of time before I combined these two topics… 😂
It’s no secret that most companies are modernizing to keep up with our technology-centric society. However, one corporation seems to be really embracing these changes and are making clear strides towards a “great big beautiful tomorrow”. Between the amusement parks and rides, the Walt Disney Corporation is living on the cutting edge, as they are constantly utilizing the newest tech, and when necessary, inventing tools for the future.
Disney’s interest in staying modern isn’t a new trend. Looking back at the 1960’s, the Matterhorn Bobsled at Disney Land was the first “tubular-steel roller coaster ever built”. This set a new standard in amusement park attractions, and many parks, like Cedar Point, Six Flags, and Universal followed Disney’s pioneering footsteps.
However, Disney has impacted the world outside the amusement park industry as well. Anyone who has ever been on a Disney Parks vacation knows that everything is fun and games until you have to wait on a two-hour line to ride Splash Mountain. While the lines themselves are a different story, Disney developed the wait-time tracking technology. Each attraction posts a wait time that helps guests decide if they want to enter the queue or not. This technology has permeated into hospital waiting rooms, where knowing the wait time could be extremely useful to an injured guest. This is only one example of how Disney’s dedication to technology is impacting everyone in the world!
I’d like to preface this by stating that I haven’t been to Disney World in about 7 years, so I haven’t had the pleasure of experiencing this high-tech attraction. But, from the research I have done, as well as first hand accounts I’ve heard, the new Avatar Flight of Passage attraction is the new pinnacle of technology in amusement parks. Anyone who has ever seen the movie Avatar knows how immersive the setting is, and it’s clear to even the casual viewer that the film was a technological feat. With this being said, Disney knew that if they were going to translate the world of Pandora into a theme park attraction, they would have to create something nothing short of spectacular. First and foremost, Disney had to engineer a new way to combat long lines. They needed to find space to host all of the traffic but ensure that guests in line felt that the wait was worth their while. The Avatar Ride’s line is long enough to provide for a 6 hour wait time. Fortunately, the line only averages a two hour wait time everyday (even years after the ride’s debut). However, that’s still a lot of time standing around! Disney decided to make the line an interactive experience to keep guests engaged and interested. The line tells a story about the world of Avatar, and the history of the fictional world.
The concept of this ride was “Soarin’ over Pandora”. However, Disney took that idea and improved it tenfold. They consulted James Cameron, the creator of the Avatar movie, and worked with his vision to engineer a truly immersive experience for riders. The end product, Flight of Passage, is an augmented reality ride, in that it “brings elements of the virtual world into our real world”. This is done seamlessly, in a way that keeps guests what is real and what is virtual. The ride mimics the sensation of flying, as riders are seated atop the Ikran creatures that were heavily featured in the film. However, Imagineer Joe Rohde commented that, “In Flight of Passage, the sensation of flying is visceral, really believable. Not only do you have the more obvious aspects of flying – the swooping and curving – but we’ve put in crosswind, air density and banking”. Essentially, riders have a giant protection in front of them and the ride will move in varying directions based on the images in front of you. This doesn’t sound like anything new, but riders wear augmented reality goggles that make the world of Pandora come to life, so much so that many people have commented how they as though if they reached out and dismounted their creature, they would be able to walk straight into the scene.
The best and most innovative aspect of this ride is the technology that went into creating the Ikrans. Riders mount them as if they were on a motorbike, but the creatures look and feel nothing like a motorcycle. You can actually feel the “creature” breathing as you sit on it. You can see its sides expand and contract and can feel their pulse beating below you. Additionally, Disney pipes in smells in order to make the experience feel even more real. If you are “riding” near water, you can expect to feel a mist on your face, and if you are approaching a volcano, the smell of embers will be piped into the room. Critics and casual fans are raving about the technological feats of this attraction; however, Disney is being recognized with accolades and awards as well. In fact, the attraction was just given the industry award for most Outstanding Visual Effects.
These are only a few examples of how Disney is raising the standard when it comes to implementing technology into their parks. I think it’s safe to assume that when it comes to technology and innovation, the Walt Disney Corporation will, in the words of their founder, “keep moving forward”.
To sum up this message, I’ll leave you with this song, that is featured in my favorite underrated Disney World ride, The Carousel of Progress.
Sources:
https://www.realitytechnologies.com/augmented-reality/
https://www.themeparktourist.com/features/20170906/33143/behind-ride-avatar-flight-passage?page=2